How Exclusieve Dakterrassen achieved +134% more leads with guided selling
- 📈 More leads
- 134%
- 📉 Fewer drop-offs
- 🎯 Higher lead quality
About Exclusieve Dakterrassen
Exclusieve Dakterrassen specialises in the design, construction, and maintenance of luxury rooftop terraces, balconies, and outdoor floors. With a team of skilled specialists, they combine high-quality materials with thoughtful design to help customers transform their outdoor spaces into stylish living areas.
Primary marketing goal
More and better-qualified leads and a shorter sales cycle.
The challenge
Anyone planning to build a rooftop terrace or balcony mainly wants to know one thing: what will it cost? Yet online, that’s rarely clear. A rooftop terrace is custom work, and without an indication of price, most visitors remain stuck in the orientation phase. They browse photos, compare materials, but drop off the moment they can’t get a concrete sense of the cost.
For Exclusieve Dakterrassen, the business revolves around quotes. But visitors only request one when they are already convinced and price transparency plays a key role in that decision.
As a result, many visitors remained anonymous. They weren’t ready to request a quote yet, leaving Exclusieve Dakterrassen without insight into their needs or budget.
That meant missed opportunities: fewer leads, fewer contact moments, and less warm traffic.
In short: how can you guide visitors through their buying journey while giving them an instant price indication for a custom-built rooftop terrace?
The solution
Together with Qonfi, Exclusieve Dakterrassen developed a lead generation pricing calculator, a guided selling solution that starts the conversation with the visitor and guides them step by step through their buying process.
Visitors answer a few simple questions:
- Do you have a rooftop terrace, balcony, or extension?
- What’s the approximate size of the space?
- Which tile size fits your preference?
Within two minutes, they receive a personalized price estimate directly in their inbox, fast, free, and with no obligation.
This gives visitors not only insight into costs but also a clear sense of direction. It helps them make their plans concrete: “Alright, for my 12m² balcony with ceramic tiles, I’m roughly in this price range.”
That’s what makes the difference. What once felt like a vague idea (“Maybe one day…”) becomes a realistic plan (“This is doable, I’ll get in touch”).
By providing visitors with a price indication right away, Exclusieve Dakterrassen builds trust more quickly and sets clear expectations in the right context.
The company now also gathers valuable additional data from its visitors, information they voluntarily share, such as their type of outdoor space, dimensions, and preferred materials. These are personal preferences from individual users, known as zero-party data. These data points are used to build and enrich customer profiles and are automatically sent to email, the connected CRM, and GA4.
This allows Exclusieve Dakterrassen to automatically follow up on leads, for example, with a personalised email.
The results
The results show that transparency pays off. Since launching the calculator, the number of quote requests has increased by +134% compared to 2024.
Visitors stay longer on the website, submit their details faster, and receive a tailored price recommendation that perfectly matches their situation.
Thanks to the pricing calculator, Exclusieve Dakterrassen now knows not only who their visitors are but also what they are looking for, even before the first contact. That means better-qualified leads, shorter sales cycles, and more time for projects that truly fit each client.
“Being transparent about pricing resulted in 134% more leads.” — Gerwin van Dijkhuizen, CRO & eCommerce Specialist
