How Snowboards.eu helps visitors find the right snowboard in 20+ languages
- languages: personalized snowboard advice
- +20
- Less doubt leads to fewer support questions and returns
- Better product matches drive higher conversion rates
About Snowboards.eu
Snowboards.eu is an international e-commerce store specializing in snowboards, snowboard boots, and bindings. With a wide selection of well-known brands such as Burton and Jones, the platform helps winter sports enthusiasts from across Europe find the right gear for their needs.
The webshop serves both beginners and experienced riders, offering a broad assortment under one roof. That wide range gives customers plenty of choice, but it also makes choosing the right snowboard online more complex, especially without in-store advice.
Primary marketing goal
Higher conversions, improved marketing automation, less manual customer contact, and fewer returns.
A complex customer journey with too many options
The challenge
Have you ever bought a snowboard yourself? Then you know how difficult choosing the right board can be. No two snowboarders are the same. The right choice depends on several factors at once: how and where you ride, your experience level, your height and weight, and what you value most on the slopes or in the park.
What feels like the perfect board for one rider can feel unstable or too stiff for another. Online, however, visitors are often confronted mainly with technical specifications and product names, without clear context about what those details actually mean for their own situation.
This makes choosing the right snowboard difficult, whether a visitor is browsing a category page with dozens of boards or lands directly on a product page through channels like Google Shopping.
A lot of choice combined with little context leads to doubt. And hesitant visitors postpone their purchase, drop off entirely, or end up choosing a board that doesn’t really fit them. Sometimes because it’s cheaper, sometimes simply because it’s unclear which option would suit them better.
For Snowboards.eu, this resulted in three key challenges:
- How do we help visitors make a choice that truly fits their riding style and needs?
- How do we clearly explain why one snowboard is a better match than another?
- How do we maintain control and ensure that the advice remains reliable and consistent?
Step-by-step guidance with a snowboard guided selling tool
The solution
Together with Qonfi, Snowboards.eu implemented an interactive guided selling tool that helps visitors choose a snowboard in a way that feels similar to in-store advice. Instead of relying on technical filters, the tool starts from how someone rides, their experience level, and what fits their body.
Based on this input, guided selling translates personal preferences into a clear recommendation: one best match, supported by a small number of well-explained alternatives. This makes expert shop-floor advice scalable on the website.
The visitor lands on the category page
When a visitor arrives on the snowboard category page, they’re immediately presented with a lot of options: different brands, shapes, lengths, and price ranges. That variety is a strength, but it also makes getting started difficult if you’re not sure what to look for.
That’s why a clear prompt appears at the top of the category page, inviting visitors to get help choosing the right snowboard. With one click, the guided selling tool starts.
Instead of filtering through technical specifications, the visitor answers a small number of focused questions. The guided selling tool deliberately starts broad and becomes more specific step by step.
The first questions focus on how the snowboard will be used:
- What do you want to use the snowboard for? (for example playful riding, fast descents, or tricks and jumps)
- What is your experience level?
These questions immediately narrow down which boards are actually relevant for the rider.
These questions determine which snowboards are relevant in the first place. A beginner who mainly rides groomed slopes needs a very different board than someone who spends most of their time in the park.
Next, the guided selling tool asks questions that are essential for sizing and control:
- What is your height and weight?
- What is your boot size?
This information helps determine not only the correct board length, but also whether a board is wide enough and how stable it will feel while riding.
By asking these questions step by step, the tool keeps narrowing the assortment until the visitor is left with a clear, manageable selection.
From selection to recommendation
Based on the answers, the guided selling tool doesn’t show a long list of products, it gives a clear recommendation. The result is a best match that aligns with almost everything the visitor entered. You can see that immediately in the checkmarks under the product: riding style, level, size, shape, and profile all match the visitor’s preferences.
In the example below, the best match ends up slightly above the budget that was entered. If the visitor had only filtered by technical specs or price, this board likely wouldn’t have been considered at all.
The guided selling tool looks beyond individual product filters. All preferences are taken into account together: how and where someone rides, their experience level, body characteristics, and fit. Based on this combination, the snowboard is shown as the best match because it aligns more closely with the rider’s actual needs.
The result is a choice that better fits how someone rides and what matters to them. This reduces the chance of disappointment or returns, and at the same time increases the likelihood that Snowboards.eu sells a snowboard that truly suits the customer, rather than simply the cheapest option.
In addition to the best match, the guided selling tool also shows alternatives that differ slightly on one or more points. For each snowboard, it’s clear why it’s recommended, for example because it:
- matches the selected riding style
- fits the rider’s experience level
- aligns with height, weight, and boot size
This way, visitors don’t have to interpret technical details themselves. The guided selling tool translates those specifications into advice that’s easy to understand.
Available in more than 20 languages
Snowboards.eu serves visitors from multiple European countries. That’s why the guided selling tool is available in more than 20 languages.
The structure and logic of the guided selling tool remain the same, while questions and explanations are translated automatically. With Qonfi, Snowboards.eu can easily roll out the guided selling tool to new languages without rebuilding or reconfiguring everything.
For visitors, the advice is available in their own language. For Snowboards.eu, management stays clear and scalable.
Results
By no longer leaving visitors to navigate a large assortment on their own, but actively supporting them with personal snowboard advice, Snowboards.eu makes the buying process clearer and more accessible, across 21 languages.
Visitors gain clarity much faster about which snowboard fits them and why. This leads to higher conversion rates, increased revenue, and fewer support questions during the decision-making process.
