Tracking Qonfi events in GA4 (Google Analytics 4)

Setting up Google Tag Manager (GTM)

We'll be using GTM to pick-up events from Qonfi and send them to GA4.

Step 1: Create a Trigger

Create a new Trigger in GTM, select Custom Event as the trigger type and use qonfi_interaction as the Event name.

Step 2: Create the required variables

Create the following variables in GTM:

Name	Type
qonfi_question	Data Layer Variable
qonfi_answer	Data Layer Variable
qonfi_is_start	Data Layer Variable
qonfi_is_finish	Data Layer Variable
qonfi_is_click_through	Data Layer Variable

Step 3: Create the tag

Create a tag using the Google Analytics: GA4 Event type. Use qonfi_interaction as the Event Name and add all the previously created variables under Event Parameters. Add the Trigger created in Step 1 as the trigger for this tag. Give your tag a name and save the tag.

Step 4: Publish and test your configuration

Preview and test your changes in Google Tag Manager. Once all events are correctly firing you can publish your changes. Once published, your Qonfi events will start flowing into GA4.

Step 5: Creating custom dimensions in GA4

To use the event parameters in your GA4 reports, you'll need add these parameters to your custom dimensions. 

In GA4 go to Settings -> Custom Definitions and click on Create custom dimensions. Add the following 5 custom dimensions, including the corresponding dimension name and event parameter. 

Choose Event as the scope for all dimensions. Select the correct Qonfi parameter from the Event parameter drop-down. Repeat this for every Qonfi parameter you want to use in your reports.

Dimension name	Event parameter
qonfi_question	qonfi_question
qonfi_answer	qonfi_answer
qonfi_is_start	qonfi_is_start
qonfi_is_finish	qonfi_is_finish
qonfi_is_click_through	qonfi_is_click_through

Analyzing performance and user behavior

Once your Qonfi events are tracked in GA4, you can start analyzing the impact of Qonfi.