AI Advice Platform for E-commerce Stop losing customers to choice overload Give advice that’s accurate and converts.

Shoppers want to buy, but don’t always know what to choose. Make the expertise of your best product specialists scalable with one advice platform. From the right product to the complete solution.

Start 14 day free trial Start 14 day free trial How it works How it works

4.8 rating. 300+ shops already chose Qonfi.

2.1X

Average conversion increase

+23%

Average order value

1 Day

From build to go live

300+ shops

Came before you

One advice platform. For every type of advice.

From product advice to complex configurations: guide every shopper to the right solution. Through a structured conversation or personalized AI-powered advice. The same expertise, logic, and product data. Aligned with your commercial goals.

Agentic Advice

AI dynamically adapts the conversation to each shopper. Consistently, without skipping essential questions. Guided by your expertise and logic.

How it works How it works

Agentic Advice

AI dynamically adapts the conversation to each shopper. Consistently, without skipping essential questions. Guided by your expertise and logic.

Let shoppers talk freely, without losing your expertise.

Ask what you need. Skip what you already know.

Resolve doubts. Even after the advice.

How it works How it works

Structured Advice

For advice where you want full control over the experience. Faster, visual, and 100% predictable.

Structured Advice

For advice where you want full control over the experience. Faster, visual, and 100% predictable.

Guide shoppers to the best product with smart questions and increase conversion.

Guide shoppers step by step through complex configurations and increase cross-sell.

Turn interest into qualified inquiries for your sales team and generate more leads.

Great product advice takes more than just an AI conversation:

Complete

Consistent

Reliable

Measureable

Continuously improve

Great advice starts with the right expertise.

Your best advisor doesn’t just ask questions. They know what information matters, which products are the right fit, and what makes for good advice. With Qonfi, you capture that expertise and scale it to every shopper.

Essential questions are not skipped.
Known information is used intelligently.
Advice stays consistent and aligned with your commercial goals.

Simple where it can be. Powerful where it needs to be.

From straightforward product advice to complex decision logic with calculations, personalization, configurations, and external integrations. Qonfi scales with your ambitions, without compromising on ease of use.

AI & MCP

Leverage AI and MCPs to make your advice smarter, more personalized, and more interactive.

Integrations & API's

Connect your CRM, PIM, and other external systems for seamless data enrichment and personalization.

Advanced calculations

Automatically calculate quantities, dimensions, and other values for complex advice and configurations.

Multilingual scaling

Automatically translate your advice and scale the same expertise across multiple markets.

Why great product advice converts.

Conversion = Visibility × Advice Quality.

Visibility

Reach shoppers in their buying journey

At the right moment
In the right place
In the right context

Advice Quality

Help shoppers make the right choice.

Ask the right questions
Use the right expertise
Recommend the right solution

Great advice is one thing. Continuously improving it is another.

Great advice is never finished. Qonfi Intelligence learns from real conversations with your shoppers. Discover what your shoppers are still missing, where you’re losing conversions, and which products are missing from your offering.

Better performance starts with better insights.

See what works. Discover what can be improved. Every conversation makes your next advice better.

Discover what your shoppers are still missing.

Learn from the questions shoppers ask. See what information they’re missing, where uncertainty arises, and which questions keep coming up but haven’t yet been captured in your expertise.

Discover frequently asked follow-up questions
See where shoppers need additional guidance
Identify where uncertainty arises and shoppers drop off
Get actionable recommendations for improvement

Discover where you’re missing conversions.

See where shoppers hesitate, drop off, or don’t complete their purchase. Discover which recommendations perform less well and where the biggest opportunities lie to increase conversion.

See where shoppers drop off
Discover which recommendations convert less effectively
Prioritize your biggest conversion opportunities

Discover which products you’re still missing.

Shoppers continuously tell you what they’re looking for. Discover where your product offering doesn’t meet their needs and uncover new product opportunities.

See where your product offering falls short
Identify emerging needs and preferences
Prioritize new product opportunities

Customer Intelligence

Discover what your shoppers are still missing.

Learn from the questions shoppers ask. See what information they’re missing, where uncertainty arises, and which questions keep coming up but haven’t yet been captured in your expertise.

Discover frequently asked follow-up questions
See where shoppers need additional guidance
Identify where uncertainty arises and shoppers drop off
Get actionable recommendations for improvement

Conversion Intelligence

Discover where you’re missing conversions.

See where shoppers hesitate, drop off, or don’t complete their purchase. Discover which recommendations perform less well and where the biggest opportunities lie to increase conversion.

See where shoppers drop off
Discover which recommendations convert less effectively
Prioritize your biggest conversion opportunities

Market Intelligence

Discover which products you’re still missing.

Shoppers continuously tell you what they’re looking for. Discover where your product offering doesn’t meet their needs and uncover new product opportunities.

See where your product offering falls short
Identify emerging needs and preferences
Prioritize new product opportunities

Better advice. Better results.

Help shoppers make the right choice with confidence. Less uncertainty and more relevant cross- and upselling contribute to higher conversion and increased order value.

Turn choice overload into advice that converts.

Without Qonfi

Visitors don’t know what to choose, leading them to drop off or focus mainly on price, costing you conversions and margin.

Shoppers search and compare on their own, without personalized advice.
Questions and doubts go unanswered, causing shoppers to drop off or look elsewhere.
Opportunities for relevant cross-sell and upsell are missed.
Generic AI lacks the expertise of your best advisor and can skip essential questions.
You have little control over the advice shoppers receive or the products you prioritize commercially.
You can see what shoppers do, but not what they ask, what information they’re missing, or why they drop off.

With Qonfi

Shoppers get personalized product advice and buy with confidence, increasing conversion and margin.

Shoppers find the right product for them faster.
Questions and doubts are addressed immediately, both during and after the advice.
Relevant cross-sell and upsell based on needs and context.
The expertise of your best advisor becomes scalable, without skipping essential questions.
Stay in control of the advice, aligned with your assortment and commercial goals.
Discover where shoppers hesitate, what they’re missing, and what matters to them.

Happy customers

“Qonfi's flexibility in customization allowed me to create a tailored solution that seamlessly integrates with my website's branding. The ability to fine-tune every aspect of the software ensured that it met our specific needs. The user interface was intuitive, making navigation and configuration straightforward. Overall, Qonfi has been a valuable asset to our workflow.”

Mitchell van den Berg, veiligheids-sloten.nl

Marketing Manager

“Easy to use, great customer service. Flexible tool for a wide variety of decision tools”

Remco D

COO Bravour

“We're really glad to work with Qonfi. The price/quality is very good.”

Mike Bolman, Moddit

Customer Success Manager

“Qonfi is a very easy and user-friendly tool to create various decision aids. Moreover, they are always ready to answer your questions and a solution will be found for everything. We have nothing bad to say about Qonfi.”

Julie D., Profilec

Brand Designer

“The results are excellent and Qonfi works really fast. I like the customer support, they are happy to help if you need support. When I had questions about some custom adjustments, the help I got was superb.”

Stevan, Traphekjes

Online Marketeer

“It's great that Qonfi allows us to simplify complex choices for our customers. ”

Bibianne van Roosmalen

Marketing Manager Jan de Isolatieman

“By offering personalized advice, we knew that guided selling would contribute to a better customer experience and naturally expected a higher conversion rate. But these results exceeded our expectations.”

Emilie

Marketing Country Coordinator Vehikit

“By using Qonfi, our clients can calculate the potential savings and thus determine whether it is interesting for them to invest in insulation. This tool has already provided 90+ inquiries and many interactions with potential customers.”

Sjoerd Grobbink

Lammertink Isolatie

“Really great! Amazing customer service and awesome tool. We have generated 196% more leads this year because of Qonfi!”

Gerwin

Ecommerce Specialist Sandrogroep.nl

“Qonfi is a very powerful addition to our webshop. It is not only useful for our customers, but also for us to gain insight into the wishes and needs of customers. In addition, the interface is very user-friendly. It is clear and easy to use, allowing you to quickly create a flow and implement it online on your website. If you have any questions, the support is easy to reach and they think along with you.”

Stijn

E-commerce Marketeer Fietsunie

“Great guided selling tool, We have been looking for a guided selling tool but most of them where out of our budget or did not have the features we required. Qonfi brings this together. This all for a fair price.”

Robert Jan

E-commerce Manager Hellopets

“My overall experience has been fantastic. We were able to get started quickly. The support we received from Qonfi during the process was great and truly made a difference. The final result for our customers is beautiful and works seamlessly. What I liked most is how incredibly accessible the platform is right from the start”

Robin Kuiper

Marketing Automation Specialist Gadero

“Qonfi is a very accessible and user-friendly platform. You can get started very quickly Also, the team at Qonfi is very approachable and always willing to help you out. We are fans! A very affordable tool if you look at the return on investment”

Lieselotte J.

Digital Marketer Marie-Marie

“Very happy with Qonfi! Qonfi is a great tool to help customers decide which product they need. Especially for companies who sell technical products. Software is very easy to use.”

Joost Oggink

Owner SYcommerce