How Lammertink Isolatie achieved over 90 extra requests in 6 months with a savings calculator
- Additional inquiries
- 90+
About Lammertink Isolatie
As a third-generation family business, Lammertink Isolatie has become a well-known player in the home insulation industry. Like many other companies in the insulation sector, Lammertink experienced a significant peak in requests during the winter months (October – February), while requests outside this period remained scarce. Together with Lammertink Isolatie and our partner Moddit, it was time to make a change.
Primary marketing goal
Generate extra leads with a savings calculator
Insight into costs, annual savings and payback period
Together, we came up with the idea of creating a savings calculator for Lammertink Isolatie using Qonfi. The concept was that visitors would gain insight into the potential benefits of insulating their homes with just a few clicks (including possible annual savings and payback time).
The flow is designed so that visitors indicate what they want to insulate and their current situation. For instance, they specify the type of home they have, how much they currently pay for energy, and what insulation measures they intend to take. Before displaying the potential savings, a contact form appears. The completed contact forms, along with the provided answers, are forwarded to Lammertink Isolatie's CRM, allowing them to follow up on the leads.
Results
90+ additional inquiries within 6 months
In six months, the calculator has generated over 90 additional inquiries. It also provides valuable insights into the needs and situations of users.
By using Qonfi, our clients can calculate the potential savings and thus determine whether it is interesting for them to invest in insulation. This tool has already provided 90+ inquiries and many interactions with potential customers.
