How LedLoket Achieves +18.22% Revenue Growth with Guided Selling

LedLoket has a broad assortment with diverse lighting solutions. For visitors, this offers plenty of choice, but online, this amount of products, versions and technical specifications also creates complexity.

Especially within categories like rail lighting and spots, doubt quickly arises. Visitors not only have to determine which product fits, but also which combinations are needed and how many parts they need to order. Think of rails, spots, connectors and accessories that must fit together technically, where the required quantity differs per customer.

Suppose you arrive as a visitor on a category page with rail spots. You see different products side by side: black spots, white spots, pendant fixtures, linear fixtures, different prices and different specifications. In itself, all that information is relevant, but it doesn't directly help you determine what you need.

Between the products, you therefore see a clear invitation: "Need help? Use our guided selling tool."

The first question is deliberately low-threshold and visual: "What type of lighting are you looking for your rails?" You choose, for example, between a spot fixture, pendant fixture or linear fixture. Instead of showing technical specifications, the guided selling tool translates the differences directly into applications that are recognizable to the website visitor.

From there, the advice becomes increasingly refined. The guided selling tool asks, for example:

• what color the rail spot should be
• whether an accent color is desired, such as gold or silver
• what type of light source works best
• what appearance or application is important

Each step narrows the assortment further. At the same time, you get visual support, clear explanations and recognizable choices, making technical complexity a logical selection process.

After a few questions, you don't see a long list of products, but a selection that matches what you entered.

In this example, you end up with the LED 1-phase Rail Spot with GU10 fitting | Black with Silver. This choice aligns with the preferences you indicated earlier in the guided selling tool.

Suppose you're looking for rail lighting for your living room, shop or office. You have a rough idea of what you like, but as soon as you start searching you quickly realize that a rail system consists of much more than just a few spots.

You need rails, connectors, spots, power points and sometimes additional accessories like trim rings or outlets. Additionally, all components must fit together technically and the quantities must be correct. A wrong connector or missing part can cause the entire system to malfunction.

This creates a complex customer journey. Visitors must figure out themselves:

• which components they need
• how the setup should be assembled
• and how many products need to be ordered

In practice, this often leads to doubt, lots of customer contact and incorrect orders or returns.

That's why LedLoket developed a configurator together with Qonfi that allows visitors to step by step assemble their own rail system.

On the website, you see a clear invitation as a visitor: "Need help? Assemble your own 1-phase rail system here."

First, it looks at how the rail system should be placed in the room. You choose, for example, a straight layout or an L-shape. This happens visually, so you immediately recognize which shape fits best with your space.

Next, you enter the desired length per side. Suppose side A should be three meters and side B eight meters, then the configurator automatically processes that information. You don't have to calculate how many rails you need or which components need to be combined to make that setup technically correct.

Then you can add additional options. Think of rail spots, trim rings, outlets or other accessories. The configurator immediately shows which components are compatible with the selected configuration.

At the end of the flow, a complete configuration is automatically created. You not only get an overview of the right products, but also the correct quantities and required connectors. Everything is brought together directly in one complete system that can be added to the shopping cart with one click.