How to connect Qonfi to Google Analytics 4 (GA4) and Google Tag Manager (GTM)

Connecting Qonfi to Google Analytics 4 and Google Tag Manager allows you to analyze the impact of Qonfi on your performance metrics, such as conversions, conversion rate and conversion value. Setting up the connection is easy and only requires a couple of clicks. Once connected, you can compare the performance of Qonfi users vs. non-Qonfi users, giving you insights into the incremental performance impact of Qonfi. 

Once connected, you can monitor the performance in the performance tab (within Qonfi). You can also track the (same) performance within your own GA4 account by creating an exploration report. 

Connecting Qonfi with Google Analytics 4 

1. Click on the 'Dashboard' icon in the left navigation bar.

2. Click on 'Account' --> 'connections' at the bottom left of the navigation bar.

3. In the Google Analytics (GA4) section, click on ‘Add connection’. You can add as many connections (properties) as you want. This can be useful when you have multiple languages on different domains.

4. Log in to the Google Analytics 4 account you want to connect. Click 'Continue' and click 'Allow'.

5. Once connected, a popup will appear. Select the Google Analytics 4 account and Google Analytics 4 property you would like to connect to.

6. Click the "Setup" button. 

7. If everything is setup correctly, a checkmark will appear next to your connection. If the checkmark does not appear, please go through step 1 through 6 again or contact support. 

8. With the steps above, you have now created custom dimensions in the selected Google Analytics 4 (GA4) property. This allows you to use the Qonfi event parameters in your GA4 reports. 

Please note that it could take up to a day, before the Qonfi event parameters show up in the Event parameter drop-down in GA4, after the first Qonfi event is fired on your website for the first time. Within your GA4 property, go to 'admin -> custom definitions' to evaluate the created custom dimensions after one day. 

9. Now that the custom dimensions have been created in GA4, we need to ensure that events from Qonfi are captured and sent to GA4. If you use Google Tag Manager, you can connect Qonfi with Google Tag Manager. If you are now using Google Tag Manager, the Qonfi events are automatically captured and sent to GA4 via the "gtag" function.

Connecting Qonfi to Google Tag Manager

1. Click on the 'Dashboard' icon in the left navigation bar.

2. Click on 'Account' --> 'connections' at the bottom left of the navigation bar.

3. In the Google Tag Manager section, click on ‘Add connection’. You can add as many connections (properties) as you want. This can be useful when you have multiple languages on different domains.

4. Log in to the Google Tag Manager account you want to connect Qonfi with. Click 'Continue' and click 'Allow'.

5. Once connected, a popup will appear, allowing you to select a Google Tag Manager Account and the web container type you would like to connect to. 

6. Click the "Connect" button. 

7. If everything is setup correctly, a checkmark will appear next to your connection. The required required variables, trigger and tag are then created in Google Tag Manager. If the checkmark does not appear, please go through step 1 through 6 again or contact support. 

8. Don't forget to publish your tags in Google Tag Manager, allowing you to capture events from Qonfi and sent them to GA4. 

Troubleshooting

If you're experiencing problems regarding Qonfi not sending data to GA4 or not showing up with GTM here are some troubleshooting steps you should look into. 

1. Check if Qonfi is connected to Google Analytics 4 (GA4) properly.

2. Check if your client side Google Tag Manager (GTM) is properly connected to Qonfi and if the GTM tag is published. 

3. Check in GTM that the Measurement ID used for the Qonfi interaction tag is correct and not set to G-1234. If you have multiple GA4 properties, make sure the tag uses the correct Measurement ID of the property connected to Qonfi. You can verify the correct Measurement ID in GA4 by navigating to Admin → Data Streams and copying the Measurement ID from the property connected to Qonfi.

4. Check if you're using Server Side Tagging and if there is a GTM Server Container. To check whether you are using Server Side Tagging: 

• Open your website, open your developer tool (press F12 or Right-click → Inspect) and click on the Network Tab. 
• Interact with Qonfi to make sure you trigger the qonfi_interaction event. 
• In the Network tab, search for qonfi_interaction as shown below.

• If the request is sent directly to Google Analytics, for example to a domain such as www.google-analytics.com (as shown in the example above), then server-side tagging is not being used.
• If the request is sent to your own server or a custom tagging domain (for example analytics.yourdomain.com or another custom endpoint), this indicates that server-side tagging is being used. The request is first processed by your server-side tagging endpoint before being forwarded to Google Analytics. Please follow the steps below 'Using Server Side (GA4) Tagging'

Using Server Side (GA4) Tagging

You need to connect Qonfi with your GTM Web Container. The qonfi_interaction events are generated there (see 'Connecting Qonfi to Google Tag Manager'). If you also use a GTM Server Container for server-side GA4 tracking, an additional configuration step may be required to ensure these events are forwarded to Google Analytics 4. In that case, follow these additional steps:

1. Open the server container in GTM.

2. Check whether you already have a GA4 tag that forwards all incoming GA4 events to Google Analytics 4 (for example, a GA4 Event tag with an empty Event Name or an equivalent configuration). If such a tag already exists, no additional configuration is usually required. If it does not exist, follow step 3 and 4:

3. Add a new trigger that triggers on the event name qonfi_interaction as shown below. 

4. Create a GA4 Event tag that forwards the qonfi_interaction event to GA4 and add the trigger (step 3) to the tag as shown below.

5. Save the tag, preview and test and don't forget to publish your tag in Google Tag Manager.

Confirm in GA4

1. Go to your GA4 → Reports → Realtime overview

2. Check if you see the qonfi_interaction event at "Event count by Event name"

3. If you don't see the qonfi_interaction event, check via Admin → Custom definitions in GA4 if all Qonfi Parameters are created correctly.

4. Important!: Check if the changes you made are published