How to connect Qonfi to Google Analytics 4 (GA4) and Google Tag Manager (GTM)

Note: if you don't want GA4 data in Qonfi but still want to see Qonfi data in GA4, you can manually add Qonfi Events to GA4. Learn more 

Connecting Qonfi to Google Analytics 4 and Google Tag Manager allows you to analyze the impact of Qonfi on your performance metrics, such as conversions, conversion rate and conversion value. Setting up the connection is easy and only requires a couple of clicks. Once connected, you can easily compare the performance of Qonfi users vs. non-Qonfi users, giving you insights into the incremental performance impact of Qonfi.  

Connecting Qonfi with Google Analytics 4 

1. Log in to the Qonfi guided selling interface and click on ‘accounts’ in the top navigation.

2. In the Google Analytics (GA4) section, click on ‘Add connection’.

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Good to know: you can add as many connections as you want. This can be useful when you have multiple languages on different domains.

3. Log in to the Google Analytics 4 account which you would like to connect and make sure you check all the requested access boxes.

4. Once connected, a popup will appear, allowing you to select an account and the property you would like to connect to.

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5. After selecting an account and the property, click the "Setup" button to create the required dimensions.

6. If everything is setup correctly, a checkmark will appear next to your connection.

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Connecting Qonfi to Google Tag Manager

Qonfi will automatically use the Google Tag "gtag" function to track user interactions. Connecting GTM is only required if you do not use a Google Tag.

1. In the Google Tag Manager section, click on ‘Add connection’.

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Good to know: you can add as many connections as you want. This can be useful when you have multiple languages on different domains.

2. Log in to the Google Tag Manager account that you would like to connect to and make sure you check all the requested access boxes.

3. Once connected, a popup will appear, allowing you to select an account and the container you would like to connect to.

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4. After selecting an account and the container, click the "Setup" button to create the required variables, trigger and tag.

5. If everything is setup correctly, a checkmark will appear next to your connection.

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Don't forget to publish your tags in Google Tag Manager.

Benchmark Qonfi users vs. non-Qonfi users 

Once you have connected Google Analytics 4 and Google Tag Manager, you can benchmark Qonfi users vs. non-Qonfi users based on your performance metrics such as conversions, conversion rate and conversion value. You can find these insights under "Insights -> Performance". 

Note: In Qonfi, Google Analytics 4 (GA4) data will be available from the moment you have connected GA4 with Qonfi. 

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