Qonfi vs. Tweakwise | The differences in guided selling

Both Qonfi and Tweakwise offer guided selling software, but which one should you choose? In this article, we compare Qonfi and Tweakwise: two Dutch providers, each with their own approach. We’ll highlight the main differences so you can decide which tool best fits your goals.

What is Tweakwise?

Tweakwise is an e-commerce optimization platform primarily focused on site search and product discovery. Guided selling is one of the additional modules Tweakwise offers on top of its core features.

Tweakwise is used by medium and large online retailers who want to refine their customer journey, often in combination with other optimization tools. The guided selling tools within Tweakwise work through question-and-answer dialogues, allowing you to align filters with customer preferences.

What is Qonfi?

Qonfi is a dedicated guided selling platform, focused entirely on helping customers make better purchase decisions online. That means there are more features and capabilities specifically built around guided selling. With Qonfi, the focus is on providing well-founded product advice. You don’t just get a filtered list of products, you also see why each product fits your customer’s needs.

Tweakwise and Qonfi

In practice, Tweakwise and Qonfi share many of the same clients. Many businesses use Tweakwise for site search, and Qonfi as their guided selling solution.

But what are the key differences when it comes to guided selling itself and which extra features and possibilities do you get with Qonfi? Let’s take a closer look.

1. Filtered results vs. advised products

Imagine two visitors. Visitor A completes a guided selling flow on a webshop using Qonfi. She’s looking for a suitable duvet, not too warm, lightweight, and machine-washable.

At the end of the flow, she receives a clear, personalized recommendation: a down duvet, along with a short explanation of why it matches her preferences:

✔️ Suitable for adults
✔️ Dryer-safe
✔️ Ideal for single sleepers

Visitor B fills out a similar guided selling tool on another website, this time one built with Tweakwise. She answers the same questions but is then redirected to a filtered category page showing products that match her answers.

However, there’s no explanation as to why these products are the best fit. And because dozens of results can still appear, sometimes more than 30, the visitor ends up facing the same problem: too many choices, and no real guidance in making the right one.

Why match labels and explanation matter

A good product recommendation goes beyond simply showing the right items, it also explains why. It translates a list of preferences into customer-friendly language and removes uncertainty.

With match labels, you make that explanation tangible, understandable, and trustworthy. In Qonfi, these match labels can be fully customized for each question and answer option, ensuring that the advice not only makes sense but also resonates with the customer.

Examples include:

• “Perfect for your skin type”
• “Ideal for small spaces”
• “Suitable for everyday use”

In Tweakwise, this option doesn’t exist. You can show a filtered list of matching products, but you can’t explain why a product is suitable. As a result, the guided selling flow feels more like a dynamic category page than a personal advisor.

More context and explanation lead to more trust and reassurance, which, in turn, drives higher conversions. When customers understand why a product is recommended, you remove the guesswork. And that shortens the path to purchase.

2. Without a best match you miss out on real opportunities

Imagine Susan, who’s shopping for an electric bike. She’s serious about buying one and fills in a guided selling tool to find the best option faster. Her preferences? The ability to ride for a few hours at a time, low maintenance, stepless gearing, and a maximum price of $2,500.

But what happens if no product matches her answers exactly? With filter-based guided selling tools, she’ll often see “no results found.” No product, no suggestions and no explanation.

That’s because these systems filter answers literally: if there’s no 100% match, there’s no recommendation and no sale.

But what if there is a bike that fits all her needs, except it’s just slightly over budget? That’s still highly relevant, and ideally, it should be shown.

Qonfi lets you use a best match strategy. Instead of showing only 100% matches, Qonfi can also recommend closely relevant alternatives that almost meet all criteria. This way, you avoid dead ends and more importantly, you avoid saying “no” to potential customers.

In the example above, Qonfi recognizes that there isn’t an exact match within the customer’s budget but it does identify a strong alternative that fits perfectly in terms of specifications and preferences. So instead of showing nothing, the visitor still receives a recommendation, such as:

DENTON FF E-LV-360 | $2,599.99
✔️ Suitable for rides up to 5 hours
✔️ Low maintenance
✔️ Stepless gearing
⚠️ Slightly above your budget, but the best match for performance and comfort

Not showing any recommendation can be disastrous for your conversion rate. You’re essentially leaving customers without a next step. It feels as if the system has failed, when in reality, the issue lies in how products are matched.

Instead of saying “Sorry, we have nothing for you,” Qonfi offers a solution: “This is the best possible alternative and here’s why.”

3. The product check: personalized advice directly on the product page

We spend millions to bring visitors to our webshops. In e-commerce, many visitors land directly on a product page via Google Shopping. For these visitors, the journey often starts with a validation process, they ask themselves: “Does the product I’m looking at actually suit me?”

To find that answer, visitors have to read through all the content and product specifications. They also need to translate technical details into their own use case, a time-consuming and often confusing process.

If the product on the page isn’t the right fit, much of that paid traffic simply bounces back to Google Shopping, where the customer continues their journey elsewhere. And yet, there’s a good chance you do have a product that fits their needs, they just landed on the wrong one through Google Shopping.

At that point, it’s difficult to keep visitors on your website and make them aware of a better alternative.

That’s why we developed the product check with Qonfi, a guided selling feature designed specifically for product pages.

It allows visitors to see within seconds whether the product they’re viewing is the right fit for them. From there, two possible scenarios unfold:

❌ No match? → Automatically show the best alternative and guide the visitor further.
✅ Perfect match? → Instantly confirm their choice and remove any remaining doubt.

See how Hellopets achieved a 31x ROI using the Product Check.

4. Advice doesn’t stop at one product: creating bundles

Offering personalized product recommendations is great but what if one product isn’t enough? The answer lies in guiding and advising customers toward the right combination of products.

In other words: a product bundle or configurator.

These are often highly complex customer journeys and this is exactly where guided selling shows its strength:

• Step-by-step guidance
• Personalized advice
• One-click add-to-cart

You’re not just recommending a single product, you’re advising the right combination of products and the correct quantities.

Guided selling makes complex buying journeys simple. With Qonfi, you can let visitors build their own product bundles, where the right products and quantities are automatically recommended.The entire bundle can then be added to the cart with one click.

For Shopware and Magento, Qonfi also offers a dedicated plugin to make integration even easier.

5. Smarter, more profitable recommendations through weighting

Sometimes an answer is a strict requirement and other times, it’s just a preference. Yet most filter-based guided selling tools treat all answers the same. That might sound fair, but in practice, it can work against you.

This distinction becomes especially important when you want to give better and more commercially effective recommendations.

With Qonfi, you can fine-tune and apply weighting to specific questions, answers, or even products. For instance, you can:

• Feature your private label products more prominently.
• Give extra weight to products that meet specific criteria or answers.

This ensures your guided selling flow aligns both with the customer’s needs and your commercial goals.

6. Pricing: Qonfi vs. Tweakwise

Beyond features and functionality, pricing also plays a major role when choosing the right provider. So it’s worth comparing what each one offers.

Qonfi Pricing
Qonfi offers four fixed subscription tiers, available with monthly or annual billing, plus a 14-day free trial. Plans scale transparently based on usage, with clear pricing levels starting at €99/month. 

Tweakwise Pricing
As of September 2025, Tweakwise offers guided selling starting from €250 per month. This comes as an add-on module to your existing subscription.

7. Data collection and analytics

Adding a guided selling tool to your website is step one. Step two is optimizing it to get the best possible results. That’s only achievable when you have the right insights: which questions are answered most often, where visitors drop off, which recommendations lead to conversions, and which answer combinations appear most frequently.

It becomes even more valuable when you can automatically send this data to tools such as GA4, your CDP, ESP, or another external platform. This allows you to use it directly within your marketing automation setup.

With Qonfi, you gain these insights automatically and can send data to any connected external app.

The Qonfi dashboard shows:

• which questions and answers appear most frequently (and which don’t)
• which answer combinations are used most often
• where no exact product match exists
• where visitors drop off in the flow
• how often an advice or recommendation is displayed
• which products are recommended, clicked, and purchased
• which guided selling flows convert best

You can also integrate Qonfi with tools such as Spotler Activate, Klaviyo, HubSpot, and GA4, so you can actively use behavioral data for re-marketing, email flows, or personalization.

But what about Tweakwise?

It’s not entirely clear to what extent Tweakwise provides insight into user data. We consider this an important factor, so if you’re currently exploring your options, it’s worth checking how transparent the platform is about analytics and reporting.

8. User-friendly interface

The power of guided selling isn’t just in what it can do, but also in how easy it is to use. The faster you, as a marketer, e-commerce manager, or category specialist, can make adjustments, the faster you can test and optimize.

At Qonfi, the interface is designed for clarity and simplicity:

• Use Qonfi AI to automatically create a guided selling flow in under two minutes.
• Optimize your flow and add questions with a simple drag-and-drop.
• Watch step-by-step video tutorials directly inside the platform.
• Instantly see which questions, answers, and products are linked to each flow.
• Make quick edits without any technical knowledge.
• Use the preview function to test what your advice looks like in real time.

Everything works within one central environment, with no separate modules or complicated menus.

We’re not sure what the Tweakwise interface looks like or how user-friendly it is. That’s something worth checking when you’re comparing platforms, especially if ease of use is an important factor for your team.

9. Automatically translate flows into multiple languages

If you operate in multiple countries, you’ll want your guided selling tool to be available in several languages. With Qonfi, you can automatically translate your flow into any desired language.

The big advantage? You only need to maintain one single flow. That saves a lot of time when optimizing or updating your guided selling experiences across markets.