Guided Selling for Lightspeed
Step into the world of Lightspeed, where choices about products are just as crucial as the offerings themselves. In this article, we guide you through the integration process, explaining step by step how to implement a guided selling tool in your Lightspeed webshop. Explore how this integration not only streamlines the shopping process but also provides personalized product recommendations, giving your online growth a boost. Learn about the practical side of Qonfi and discover how to optimize and enhance the performance of your webshop.
What is Lightspeed?
Lightspeed is known to be a versatile e-commerce platform, renowned for its comprehensive point-of-sale system and payment platform for entrepreneurs in the hospitality and retail sectors. It provides entrepreneurs with the ability to efficiently manage webshops, from inventory control to transaction processing. The platform is flexible and scalable, making it suitable for both startup entrepreneurs and larger stores with diverse product lines.
With Lightspeed, users can easily add products, adjust prices, and accurately track inventory. The platform offers various features such as extensive reporting, customizable templates, and an integrated cash register, making it a powerful tool for a diverse range of webshops.
Furthermore, Lightspeed provides various integration possibilities, including Qonfi’s guided selling software. This allows customers to discover products that align with their preferences in a simple and intuitive manner, enhancing the overall experience and providing entrepreneurs with the opportunity to serve more personalized and targeted offerings.
The Limitations of Lightspeed Product Filters
However, the filtering function of Lightspeed eCommerce has some limitations that can negatively impact the shopping experience. Firstly, there is a limit of six filters for the entire webshop, each with a maximum of 15 filter values. Imagine running an electronics store with a wide range of laptops. Lightspeed allows you to use only six filters for the entire store. If you want to add specific filters such as 'processor type,' 'RAM size,' and 'storage capacity,' you quickly run into constraints. With the limitation of 15 filter values per filter, it becomes challenging to adequately represent all possible specifications and variations.
Another point of concern is the static nature of the filters. They do not adjust automatically based on the available products within a category. This can result in displaying irrelevant filters, complicating the search experience for customers.
Furthermore, Lightspeed eCommerce restricts the options for customizing the filter display and layout. Imagine running a boutique and wanting to customize the filter display to better align with your brand's aesthetics. This can be a hurdle for entrepreneurs looking to give their webshop a unique look or having specific design requirements. These considerations emphasize the need for entrepreneurs to carefully weigh whether Lightspeed eCommerce meets their specific requirements for a smooth and personalized customer experience.
Fortunately, you can address the limited filter functionalities of Lightspeed by using guided selling.
What is the Difference between Qonfi's Guided Selling and Lightspeed Filters?
Let's illustrate the differences using an example with laptops, comparing Qonfi's guided selling to the standard filters of platforms like Lightspeed.
- With traditional Lightspeed filters, the webshop might ask the customer questions such as:
- Which laptop brand are you looking for?
- What is the desired RAM size?
- What is the preferred storage capacity?
- What type of processor do you prefer?
The advantage of these specific questions is that they allow customers to select precise filters based on their exact requirements. However, the downside is that customers need some knowledge of technical specifications. It's quite likely that a customer may not know in advance how much storage capacity they need for their specific usage scenario.
Qonfi's guided selling takes it a step further by asking smart, dynamic questions. Imagine a customer searching for a laptop. With guided selling, you could ask specific questions like:
- What will be the primary use of the laptop (work, study, entertainment)?
- Do you work with specific software or applications that require higher performance?
- Is the camera intended for private or business use?
- Are you planning to carry the laptop regularly?
These targeted questions help Qonfi delve deeper into the specific requirements of the customer. While Lightspeed guides the customer towards general categories like brand and price, Qonfi poses more relevant questions to make a personalized selection. The result is a more personalized user experience, where customers find the ideal product more quickly, even if they are not exactly sure what they are looking for. Qonfi's guided selling goes beyond static filters, creating an interactive and customized shopping experience.
How to integrate Guided Selling with Lightspeed?
Let's go through step by step how to integrate Qonfi's guided selling tool with Lightspeed.
1. Upload Lightspeed product feed to Qonfi
Start by uploading your existing product feed from Lightspeed to the Qonfi platform. This convenient step simplifies the process by making all relevant product information readily available for the guided selling tool, without hassle or complexity. This ensures you maintain complete control over the information used for filtering and recommending.
2. Build your guided selling tool in Qonfi
Qonfi provides a user-friendly interface and advanced tools to customize your guided selling tool for your Lightspeed webshop according to your business and customer-specific needs. Once your product feed is uploaded, you gain access to a range of customization options. You can create specific filters based on your product attributes, allowing customers to make precise selections. Think of filters such as brand, specifications, usage scenarios, and more, depending on your product range.
Furthermore, Qonfi offers the flexibility to customize the logic and sequence of questions in your guided selling tool. This enables you to create a natural and intuitive flow, where questions adapt based on customer responses. Finally, tailor the styling of your guided selling tool to match your brand identity, integrating your brand colors, fonts, and even your logo.
3. Place the Qonfi script in Lightspeed
1. Log in to your Lightspeed account:
Visit the Lightspeed portal and log in to your account.
2. Navigate to the theme settings:
In the menu, look for the option 'Design' or 'Theme.' This may vary depending on the version of Lightspeed you are using.
3. Choose the theme to edit:
Select the theme currently active for your webshop.
4. Add the Qonfi script:
Locate the section where you can add custom HTML or JavaScript code. This might be called 'Customization' or 'Code editor.'
5. Paste the Qonfi script:
Copy the Qonfi script you received and paste it into the designated section for custom code. Ensure that you place the code in the right spot, usually just before the closing </body> tag.
6. Place the Qonfi HTML element on a specific page:
After adding the Qonfi script, the last thing to do is to add the Qonfi HTML element to your website. The Qonfi HTML element determines where your guided selling tool will be displayed on a web page.
Copy the Qonfi HTML element. Paste the element into an HTML block of your Lightspeed CMS or ask your developer to add it directly to the code.
7. Save the changes:
After adding the Qonfi script, save the changes. This may require republishing or saving the theme, depending on the portal.
4. Optimize with Qonfi's insights
Qonfi provides detailed insights into customer behavior. Utilize this data to refine your product offerings and enhance customer satisfaction.
By following these steps, you integrate the Qonfi guided selling tool directly into your Lightspeed webshop. This optimizes the shopping experience, providing your customers with user-friendly product advice.
Ready to implement Guided Selling for Lightspeed?
A guided selling tool is a smart solution that transforms the customer experience and expands your reach to potential customers. By offering personalized advice and recommendations, a guided selling tool enhances the shopping experience and encourages customers to return. It is also an effective way to boost sales by simplifying and expediting the purchasing process. Invest in Qonfi's guided selling tool for Lightspeed today and ensure your customers have the best possible shopping experience.
Discover for free now and build powerful connections with your potential customers. Make Qonfi your partner in success!