10 Places to Position Your Guided Selling Tool

Where to place your guided selling tool for the best results? Imagine you've designed a guided selling tool, but you place it on a separate page, four clicks deep on your website. How do you ensure your tool is actually seen and used? 

In this article, we’ll share 10 smart places to position your guided selling tool. Think about your category page, homepage, specific product pages, your blog, and even your newsletter. We’ll show you how to use these spots to get the most attention for your tool and help your customers better.

Why is placement of your guided selling tool important?

What if you have a useful guided selling tool, but no one can find it? That would be a waste! The right placement can be the difference between making a sale and losing a customer.

When you put your guided selling tool in a visible spot, like on the homepage or product pages, it’s much easier for customers to use. For example, if you have a tool to choose the right bike, showing it clearly on the bike page will encourage customers to use it and make better choices.

Good placement of your guided selling widget ensures it meets customer needs at the right moment. For example, if you place it on a blog about bike maintenance, it can help them find the right accessories. This not only adds value but also increases the chance of conversions.

1. At the top of the category page

Why should you place your guided selling tool at the top of the category page? Customers want to make quick decisions, and it can be overwhelming. By positioning your tool here, you make it easy for them to find the right product right away.

Take Betersport and Fietsunie as an example. They use a bright orange CTA button that says "Start guided selling" at the top of their category page. This grabs attention and encourages customers to use the tool when they need help to quickly find the right product without hassle.

By displaying the guided selling tool in this spot, you show that you understand their needs and want to help. This builds trust and increases the likelihood that they will choose your brand.

2. In the navigation of your website

By placing Qonfi in the navigation, you enhance usability. Customers feel supported in their purchasing process and are more likely to browse further and ultimately make a purchase. This is especially useful if you have multiple selectors, when you are offering a specific category or when your flow covers a large part of your assortment. 

3. On the homepage

Why is it so important to place your guided selling tool on the homepage? The homepage is the face of your website and the first place visitors land. It’s the perfect spot to grab attention and guide customers in the right direction!

Veiligheids-sloten.nl is an example of this approach. They prominently feature their guided selling tool on the homepage, making it clear to visitors where to start. By displaying it so visibly, you invite customers to quickly and easily find the right cylinders or keys.

A guided selling tool on the homepage increases the chances that customers will actively search for what they need. It shows that you care about their needs and are ready to help them make a choice.

4. On the product page

In E-commerce, a lot of visitors directly land on your product page. For example via Google Shopping. A large portion of ad spend goes to traffic that lands on specific product pages, while many of these visitors are still in the process of determining which product best fits their needs. They are orientation and many of them use generic searches in Google like 'buy treadmill', 'buy vitamines', 'tree'. 

Orienting customers need help finding the right product, but they don't get that on the product page because the focus here is on “buying". As a result, many valuable (paid) visitors drop out.

We solve this with the product check. It allows potential customers to confirm directly on the product page whether the product they’re viewing is the best match for their needs. If it’s not, a better alternative is automatically recommended.

By integrating the product check, you enhance decision-making, reduce drop-offs and customer contact, and increase the chances of conversion. 

We're seeing an incredible effect of the product check on the amount of Qonfi users and on the performance. Qonfi is used +112% more often and average revenue is +146% higher compared to Qonfi users on the category page (see graph below). 

You can of course also first implement your current flow on the product page.

5. On a content page

Customers visiting a content page are often looking for information and wanting to learn more. This is the perfect time to support them with your guided selling tool.

For example, in a blog post about choosing the right garden furniture, integrating your guided selling tool makes it easy for readers to find the right products while they engage with the topic.

By placing your guided selling tool on a content page, you provide valuable information and assist customers in their purchasing process. This increases engagement and can lead to more conversions.

6. On a separate page

Why is it useful to place your guided selling tool on a separate page? This gives customers the space to focus entirely on their choice without distractions from other elements on the website. 

Toelevering Online and Wooof use this approach, for example. When you click on the product selector button, a new, separate page opens where customers are guided step by step through the selection process. This makes it very clear and user-friendly. 

By placing your guided selling tool on a separate page, you allow customers to fully focus on their decision. This increases the likelihood that they will actually use the tool and ultimately make a purchase.

7. As a trigger or pop-up

Using a trigger or pop-up can give customers that extra nudge to make a decision, especially if they are about to leave the page. For example, Veiligheids-sloten.nl uses a pop-up that appears at the bottom left to help customers choose the right cylinder.

Imagine a visitor is about to leave your site because they can’t find what they’re looking for or find it difficult to choose. After spending half a minute browsing without clicking on anything, a pop-up with a product selector can kindly encourage them to stay a bit longer and explore their options.

By using your product selector as a trigger, you provide extra support in finding the right product. This increases the likelihood that they will reconsider their decision and proceed with a purchase.

8. In your newsletter

Including a link to your guided selling tool in your newsletter encourages your subscribers to actively explore their choices. For example, if you send out a newsletter about new products while also featuring the guided selling tool, customers can quickly and easily find the right products.

Integrating your guided selling tool in your newsletter not only boosts engagement but can also lead to more conversions. Customers feel supported and informed, which increases their trust in your brand.

9. In your customer service chatbot

Why is it useful to integrate your guided selling tool into your customer service chatbot? It provides customers with immediate support when they have questions or need help.

For example, Veiligheids-sloten.nl uses this approach. Their chatbot can easily direct visitors to the guided selling tool when they ask specific questions about locks, and it also offers the option to start using the tool right away. This makes it easier for customers to find the right information quickly without having to wait for a representative.

By placing your guided selling tool in the chatbot, you provide a convenient and efficient solution for customers seeking guidance. This boosts customer satisfaction and encourages the use of your tool.

10. In digital ads through remarketing

With remarketing ads, you can reach previous visitors who are unsure or haven’t made a decision yet. By highlighting your guided selling tool in these ads, you offer them a direct solution to their uncertainty.

Imagine an ad that says, “Find the perfect solution with our guided selling tool!” This can encourage potential customers to return to your site and use the help they need.

By integrating your guided selling tool into your remarketing ads, you increase the chances that hesitant visitors will convert and ultimately choose your products.

Which placement works best for your website?

Now that you’ve discovered the various places to position your guided selling tool, it’s time to think about which option fits your website best. Each spot has its own advantages and can contribute to a better customer experience.

Want to learn more about optimizing your guided selling tool? Visit Qonfi for useful tips and tools to better support your customers in their purchasing process. With Qonfi, you can easily integrate and enhance your guided selling tool, leading to more conversions and increased customer satisfaction.

Start for free now and explore how to guide your website visitors to the best choice!