Tracking Qonfi events in GA4 (Google Analytics 4) manually

Setting up Google Tag Manager (GTM)

We'll be using GTM to pick-up events from Qonfi and send them to GA4.

Step 1: Create a Trigger

Create a new Trigger in GTM, select Custom Event as the trigger type and use qonfi_interaction as the Event name.

Step 2: Create the required variables

Create the following variables in GTM:

Name	Type
qonfi_question	Data Layer Variable
qonfi_answer	Data Layer Variable
qonfi_is_start	Data Layer Variable
qonfi_is_finish	Data Layer Variable
qonfi_is_click_through	Data Layer Variable
qonfi_id	Data Layer Variable
qonfi_name	Data Layer Variable

Step 3: Create the tag

Create a tag using the Google Analytics: GA4 Event type. Use qonfi_interaction as the Event Name and add all the previously created variables under Event Parameters. 

Next, add the qonfi_last_id property to User properties and use the qonfi_id variable as the value.

Add the Trigger created in Step 1 as the trigger for this tag. Give your tag a name and save the tag.

Step 4: Publish and test your configuration

Preview and test your changes in Google Tag Manager. Once all events are correctly firing you can publish your changes. Once published, your Qonfi events will start flowing into GA4.

Step 5: Creating custom dimensions in GA4

To use the event parameters in your GA4 reports, you'll need add these parameters to your custom dimensions. 

In GA4 go to Settings -> Custom Definitions and click on Create custom dimensions. Add the following 5 custom dimensions, including the corresponding dimension name and event parameter. 

Choose Event as the scope for all dimensions. Select the correct Qonfi parameter from the Event parameter drop-down. Repeat this for every Qonfi parameter you want to use in your reports.

Dimension name	Event parameter	Scope
qonfi_question	qonfi_question	Event
qonfi_answer	qonfi_answer	Event
qonfi_is_start	qonfi_is_start	Event
qonfi_is_finish	qonfi_is_finish	Event
qonfi_is_click_through	qonfi_is_click_through	Event
qonfi_id	qonfi_id	Event
qonfi_name	qonfi_name	Event
qonfi_last_id	qonfi_last_id	User

Analyzing performance and user behavior

Once your Qonfi events are tracked in GA4, you can start analyzing the impact of Qonfi. 

Tracking advised and clicked-through products in GA4

To track advised and clicked-through products in GA4, we'll be using the default view_item_list and select_item e-commerce events from GA4. 

Adding the required tags and triggers

To start tracking the GA4 events, we need to make sure the view_item_list and select_item events are correctly captured in GTM. In many case this might already be configured in your GTM container, since these are the same events used to track product events on your website outside of Qonfi. But in case these events are not captured yet, you can follow these steps:

1. Add the view_item_list tag and trigger

Configure the tag (make sure that the "Send Ecommerce Data" checkbox is checked):

And the trigger:

2. Do the same for the select_item event

Debugging

Once the tags and triggers are configured, we can Preview the configuration in GTM. If everything is correctly configured, and we open the DebugView in GA4, we can see that the view_item_list event is firing whenever a user sees a Qonfi product advice and that the select_item event is fired whenever a user clicks on a product in a Qonfi product advice.