Guided Selling for Magento
Discover the power of combining a guided selling tool with Magento for an enhanced user experience. In this article, we guide you through the integration process, explaining step by step how to implement a guided selling tool in your Magento webshop. Learn the ins and outs of this integration and discover how it provides personalized product advice and stimulates online growth. Explore the possibilities and strengthen interaction with your visitors, elevating your Magento webshop to a higher level.
What is Magento?
Magento, also known as Adobe Commerce, is an e-commerce platform that enables businesses to build and manage a webshop. Developed in the PHP programming language, it is renowned for its flexibility and scalability. Whether you are a small business just starting or an established enterprise looking to expand, Magento effortlessly adapts to the needs of various business sizes.
The open-source version of Magento is freely available and provides a wide range of features for managing products, processing transactions, and handling customer interactions. For businesses seeking additional capabilities and support, there is also a paid version called Magento Commerce. This version offers more advanced features and professional support, making it a suitable choice for enterprises looking for a more comprehensive e-commerce solution.
What sets Magento apart is its ability to create attractive webshops. The platform allows the implementation of unique visual designs, application of complex pricing structures, and seamless integration with various external extensions and services, such as a guided selling tool for Magento. With the growing demand for guided selling in Magento shops, the platform remains a reliable choice for businesses aiming to provide their customers with an advanced and personalized shopping experience.
The Limitations of Magento Product Filters
Magento offers flexibility to set up various filters based on different attributes and characteristics of your products. You can establish filters for things like category, price range, brand, size, color, and other custom attributes relevant to your product range. The exact number of filters you can create may vary based on the version of Magento you are using (open-source or commerce) and the configuration of your specific online store.
While Magento's default product filters are convenient for basic needs, they sometimes encounter limitations with more complex requirements. One bottleneck is the limited customization capability. It can be challenging to add specific filter criteria that align with a business's unique needs or the diversity of the product offering. Customers searching for a laptop with specific technical features may struggle to find their ideal product amid a large assortment. This lack of flexibility can result in a less personalized shopping experience for customers, potentially causing them to get lost amidst numerous products.
Additionally, the user-friendliness is often lacking. In a time when customers expect a smooth and intuitive search experience, Magento's default product filters can be perceived as somewhat complex, making it challenging for customers to quickly and efficiently find what they are looking for.
Fortunately, we have the solution: our guided selling tool for Magento.
What is the Difference between Qonfi's Guided Selling and Magento Filters?
Let's explain the differences using an example of electric bikes to compare Qonfi's guided selling with the standard filters of, for instance, Magento.
- With traditional Magento filters, the webshop might ask the customer questions like:
- What is your desired range per battery charge?
- How many gears do you want on your electric bike?
- Which type of motor power do you prefer?
- What frame material do you prefer?
- Do you want integrated lighting on your bike?
This type of filtering is certainly useful for identifying specific models, but it requires the customer to already be quite familiar with the technical details of electric bikes.
In contrast, Qonfi's guided selling provides a more customer-centric approach by focusing on the needs and context of the customer. Imagine the guided selling tool asking questions such as:
- What is your main reason for using an electric bike (commuting, recreation, long distances)?
- How many kilometers do you expect to cycle daily?
- Do you prefer a sporty or comfortable riding posture?
- Is it important that the bike is easily foldable?
A guided selling tool goes beyond merely asking for technical specifications; it also understands your lifestyle and preferences. Imagine this: you indicate that you mainly cycle recreationally and prioritize comfort. Qonfi will then recommend you to explore models with a relaxed riding posture and comfortable saddles.
If you primarily plan to use the bike for commuting, Qonfi will guide you towards e-bikes with a longer range and convenient features such as sturdy luggage racks. You can see that Qonfi not only focuses on technical specifications but adopts a friendly and comprehensive approach to recommend electric bikes that perfectly fit your lifestyle.
Why choose Guided Selling for Magento?
Qonfi's guided selling tool offers not only advanced filtering options and customization features but also a user-friendly interface. We go beyond the standard functionality of Magento, allowing both businesses and customers to benefit from an enriched and improved online shopping experience.
How to integrate a Guided Selling Tool with Magento?
Let's go through step by step how to integrate Qonfi's guided selling tool with Magento.
1. Upload your Magento product feed into Qonfi
It all starts with simplicity. Simply upload your existing Magento product feed into the Qonfi platform. This makes all relevant product information available for the guided selling tool without any hassle. With this, you have complete control over the information used for filtering and advising, resulting in a more accurate and relevant shopping experience.
2. Build your guided selling tool in Qonfi
Personalize your filtering experience. Utilize Qonfi's intuitive interface to tailor your guided selling tool to the specific needs of your store. Create advanced filters and make it unique to your product range. For instance, add unique selling propositions (USPs) to your responses or labels to highlight products. This allows your business to emphasize the benefits of your products and convince customers of the added value. Lastly, customize the styling of your guided selling tool to match your brand's colors, fonts, and even your logo.
3. Place the Qonfi script in Magento
Make it official. Integrate the Qonfi script with Magento. This ensures seamless collaboration between your store and the guided selling tool. No complicated technical challenges, just smooth integration.
4. Add the HTML embed code of the guided selling tool in Magento
Make it visible where it matters. Simply place the HTML embed code of your personalized guided selling tool on the desired page(s) in your Magento webshop. This gives your customers direct access to enhanced filtering options.
5. Optimize with Qonfi's insights
Qonfi provides in-depth insights into your customers' behavior. Use this data to further optimize your product assortment and increase customer satisfaction.
With these five steps, you can make the Qonfi’s guided selling tool readily available on your Magento webshop, enhancing the shopping experience and providing your customers with user-friendly product advice.
Ready to implement guided selling for Magento?
A guided selling tool is a valuable resource to transform your customer experience and expand your reach to potential customers. By offering personalized advice and recommendations, a decision support tool creates a better shopping experience that encourages customers to return repeatedly. It's also an excellent way to boost sales by simplifying and expediting the purchasing process. Investing in Qonfi's guided selling for Magento is a guaranteed way to provide your customers with the best possible shopping experience.
Start for free now and build stronger connections with your potential customers. Let Qonfi be your partner in success!